Born in Dubai, United Arab Emirates. IAM athletica offers women performance-driven, stylish activewear. Whether you are starting, maintaining or wishing to enhance your fitness and endurance. We are here to support you and enable you to hit your targets whilst ensuring indispensable comfort and a commendable sense of style.

Our commitment to maintaining and improving our health and well-being nowadays has become increasingly challenging. Its just like a super power that we, as women, need to possess. We believe that living an active life enables you to do, be, and give so much more. We strive to empower you to start and continue on that journey. IAM athletica feels good, looks good, and ensures that you perform better.